Ben Sidu is the co-founder of House Of Nubia Soul. As an Managing director he manages all aspect of House Of Nubia Soul and put in place strategic plans for both the company as well as the prime artist Nubia Soul career.
His background is in strategy and analytics. He has a Bsc Honors degree in Mathematical Sciences. He worked for several companies in strategy and analytics department where his role is to solve problem strategically, it does not matter what product it is, if there are process accompanied by a product in any industry, that will be his specialty.